Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

Ollie TigwellMoz

MOZ

Posted by MiriamEllis No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable … Read More

Tracking Your Link Prospecting Using Lists in Link Explorer

Ollie TigwellMoz

MOZ

Posted by Dr-Pete I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content (well, at least I hope it’s good) and I want to know if it’s getting … Read More

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

Ollie TigwellMoz

MOZ

Posted by Tom.Capper If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues … Read More

How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

Ollie TigwellMoz

MOZ

Posted by randfish Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals … Read More

The MozCon 2018 Final Agenda

Ollie TigwellMoz

MOZ

Posted by Trevor-Klein MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we’re excited to share the final agenda with you today. There are some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to … Read More

Backlink Blindspots: The State of Robots.txt

Ollie TigwellMoz

MOZ

Posted by rjonesx. Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling … Read More

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Ollie TigwellMoz

MOZ

Posted by willcritchlow It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way, I wanted to give … Read More

GDPR: What it Means for Google Analytics & Online Marketing

Ollie TigwellMoz

MOZ

Posted by Angela_Petteys If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, … Read More

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Ollie TigwellMoz

MOZ

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics that’ll ultimately increase your bottom … Read More

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Ollie TigwellMoz

MOZ

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets … Read More